Prince Royce, the Bronx native whose self-titled debut album became the top Latin selling a new law in 2010, has signed with Atlantic Records English-language cast recordings, Billboard can exclusively report. Royce, who sings a mix of urban and tropical, and won four awards - including Best New Artist - at the Billboard Latin Music Awards last month, will be signed with Top Indie Music Stop. The label, founded by producer Sergio George, released debut self-Royce last year, with sales rising with the popularity of bilingual Royce cover of "Stand By Me."
The agreement of the Atlantic, Atlantic Chairman / CEO Craig Kallman described as "a total partnership," he Royce signed to both labels, with their English language albums released under the Top Stop / heading of the Atlantic.
Royce is already working on his debut in the Atlantic, with A & R is overseen by George along with executive vice president of Atlantic A & R Mike Caren, who first heard the music of Royce Myspace and reached out to George last November. The new album, Billboard.biz Caren said, will be mostly in English, although there may be some "experimentation" with Latin music.
"[Royce] is doing what comes naturally to him," said Caren. "When I met him he asked me what I was hearing, and I think Michael Jackson said, three times in a row, and then said Usher. He is only going to make music that comes naturally to him. The pocket is responding a is the urban part of pop music. " However, he added," All you're doing, leave their mark on it. "
While Royce's new album probably will not drop until early 2012, the first single to be expected in the fall, when Royce will tour with Enrique Iglesias and Pitbull .
Royce signature occurs at the time Anthony "Romeo" Santos, lead singer of urban bachata group Aventura, prepares to release his solo debut, "The Formula", later this fall. solo Santos signed for Sony Music Latin, in collaboration with Jive Records, which will promote his album in the general market. His first single, a bilingual song called "You", debuts this week at No. 1 on the Hot Latin Songs chart.
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